As of my last update in January 2022, information about Snapchat Pixel and Conversion API might have evolved. It’s advisable to refer to the latest documentation for the most current details. Snapchat Pixel is a tracking tool provided by Snapchat for advertisers, allowing them to measure and analyze user interactions with their ads by tracking website events and conversions. The Snapchat Pixel enables advertisers to gain insights into user behavior after interacting with
Snapchat ads, providing valuable data on actions such as purchases, sign-ups, or other predefined conversion events. Snapchat Conversion API complements the Pixel by allowing advertisers to send event data directly to Snapchat servers in real-time, offering more accurate and timely tracking of specific user actions on their websites. By leveraging both Snapchat Pixel and Conversion API, advertisers can optimize their ad campaigns, refine targeting strategies, and make data-driven decisions based on a comprehensive understanding of user engagement and conversion performance.