TikTok Pixel and Event API As of my last knowledge update in January 2022, TikTok Pixel and Event API information might have evolved, and it’s recommended to check the latest documentation for the most up-to-date details. TikTok Pixel is a tracking tool provided by TikTok for advertisers, enabling them to
measure the effectiveness of their advertising campaigns by tracking user interactions and conversions on their websites. The TikTok Pixel allows advertisers to gather insights into user behavior after clicking on TikTok ads, helping them understand which actions users take on their websites and optimizing ad strategies accordingly. TikTok Event API complements the Pixel by allowing advertisers to send real-time event data directly to TikTok’s servers, facilitating more accurate and timely tracking of specific user actions, such as purchases or sign-ups. Together, TikTok Pixel and Event API empower advertisers to analyze the performance of their TikTok campaigns, refine targeting, and enhance overall ad effectiveness by leveraging data-driven insights into user interactions and conversions.