Google Ads Conversion Tracking is a powerful tool provided by Google that allows advertisers to measure the effectiveness of their online advertising campaigns by tracking specific user actions or conversions on their websites. By placing a conversion tracking code on key pages, such as a thank-you page after a purchase or a form submission page,
advertisers can monitor and analyze the actions that users take after clicking on their Google Ads. This tracking mechanism provides valuable insights into which keywords, ads, and campaigns are driving the most conversions, enabling advertisers to optimize their strategies and allocate budgets more effectively. Google Ads Conversion Tracking helps businesses quantify the return on investment (ROI) of their advertising efforts, ultimately aiding in the refinement of ad content, targeting, and bidding strategies to enhance overall campaign performance.