As of my last update in January 2022, information about Pinterest Tag and Conversion API might
have evolved. It’s advisable to refer to the latest documentation for the most current details.
Pinterest Tag is a tracking tool provided by Pinterest for advertisers, enabling them to measure
the effectiveness of their Pinterest advertising campaigns by tracking user interactions and
conversions on their websites.
The Pinterest Tag allows advertisers to gather insights into user behavior after clicking on
Pinterest ads, helping them understand which actions users take on their websites and optimizing
ad strategies accordingly.
Pinterest Conversion API complements the Tag by allowing advertisers to send real-time event data
directly to Pinterest’s servers, facilitating more accurate and timely tracking of specific user
actions, such as purchases or sign-ups.
By utilizing both Pinterest Tag and Conversion API, advertisers can analyze the performance of
their Pinterest campaigns, refine targeting, and enhance overall ad effectiveness by leveraging
data-driven insights into user interactions and conversions.